How social media is changing the way we do business and marketing" I'll talk about 10 reasons your company should engage in social media, and 6 common mistakes it should avoid - blogging, Facebook, Twitter.

HjorturSmarason from Scope Communications in Iceland is a respected speaker, writerand consultant on the subject of Internet Marketing. Hjortur is ananthropologist that went practical and has been working in the field ofInternet marketing since 1997. Hjortur writes a blog on marketing in Englishcalled Marketing Safari (http://blog.scope.is),which has been chosen on lists over worlds best marketing blogs.