In this presentation we’ll have a look at a few real-world examples of successful mobile sites and what they do right and wrong.

We’llexplore how the mobile Web fits into the larger stack of data that youalready control. By modeling the Apple 3-tier approach, iTunes store(in the cloud), iTunes (desktop app), and iPod (mobile), you can useyour company’s strengths to create a mobile site that complements yourexisting presence.

By the end of this presentation youwill understand some of the basic technologies used to target mobiledevices and platforms, how to improve the user-experience andinteraction with page elements such as forms, and generally what themobile Web is and where it is heading in the near future.

If yourcompany is interested in getting involved in the mobile space or wantto take your basic site to the next level, then this presentation isideal for you.