Hjörtur Smárason is an anthropologist gone practical. Starting as a copy writer and concept developer at an advertising agency in 1997, creating award winning campaigns, Hjörtur soon moved over to the fast developing field of Internet Marketing.

After building up a email marketing company recruiting over 15% of the total population into email clubs, Hjörtur established his own consultancy, Scope Communications. In the last years Hjörtur has been exploring the field of social media marketing and how it's changing the way we do business today.

Hjörtur is a frequent speaker and writes a blog on marketing called Marketing Safari (http://blog.scope.is). Hjörtur is one of the founders of www.IfTheWorldCouldVote.com, a site that in few weeks spread out to almost every single country in the world, promoted only via social media.