On October 7th I'll have workshops, tickets are sold separately so you don't need a ticket to the conference to attend the workshops.
Each workshop will cost you 15.000 ISK / 95 EUR.
There are two tracks, a boy track and a girl track... don't worry, you don't need to be a boy to attend the girl track and vice versa!
Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that's why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It's time to do it right.
In this workshop, we'll discuss approaches you can use on projects to:
Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?
The Whuffie Factor will traverse the landscape of Web 2.0 and show you how to become a player, it is not just another workshop about online marketing.
What Will the Workshop Cover?
People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities, it is Whuffie - social capital‚ how to raise it is the heart of this workshop."
In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital. This workshop will provide the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities.
Who Should Attend?
Web site owners, community managers, web start-up founders and anyone interested in building a strong, vibrant and effective community around their web site and company.
Simon has spent a decade working with some of the most demanding projects and clients known to man (with scars to prove it), and has established a rigorous yet flexible approach to getting the best from the brief, the client and the creative team, whilst never compromising audience needs.
Theoretical, practical and hands-on, this workshop will follow the project journey from beginning to launch-and beyond. You'll learn about backbone and research, collaboration, methodology, convention, prototyping, testing, narrative and much more, with a strong emphasis on maximising creativity throughout. Whatever your experience, you'll learn common sense and engaging approaches for dealing with client projects big or small.
Thanks to mobile phones, we have moved from virtually no one having access to information, to virtually everyone having access to all the vast resources of the web. This is arguably the most important achievement of our generation. Despite its importance, the mobile web is in its infancy. Physical, technical, financial, and political forces have created platform fragmentation like never before, and it's going to get worse before it gets better.
For most developers, it just isn't feasible to maintain separate code-bases for each platform-specific version of their app. Fortunately, advances in HTML5 and related technology have created an environment where a single code-base can run on all of the major mobile platforms.
This session will include: