Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?
The Whuffie Factor will traverse the landscape of Web 2.0 and show you how to become a player, it is not just another workshop about online marketing.
What Will the Workshop Cover?
People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities, it is Whuffie - social capital‚ how to raise it is the heart of this workshop."
In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital. This workshop will provide the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities.
Who Should Attend?
Web site owners, community managers, web start-up founders and anyone interested in building a strong, vibrant and effective community around their web site and company.